Content Specialist focused on generating and distributing marketing content for a digital transformation company. Collaborating with teams to optimize performance and support demand generation.
Responsibilities
Develop content for all funnel stages (blog posts, case studies, email sequences, scripts, landing pages, social copy).
Customize content for ICPs, industries, and regional priorities using AEO structures.
Manage content distribution across LinkedIn, website, HubSpot, email, and partner channels.
Align messaging, timing, and asset readiness across teams.
Collaborate actively with global marketing, content, digital channels, product, growth, and sales.
Support content needs for GTM actions and campaigns.
Apply SEO fundamentals.
Manage updates in WordPress.
Track KPIs using Google Analytics, HubSpot, and platform dashboards.
Maintain all content calendars, briefs, documentation, and workflows using Notion.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or similar.
3+ years of B2B content experience (tech, SaaS, Startups, ERP ideal).
Experience with HubSpot and WordPress.
Understanding of SEO, AEO, and funnel stages.
Experience collaborating across multidisciplinary teams.
Ability to work with LLM tools.
Strong English writing skills.
Ability to manage priorities and meet deadlines in a fast-paced environment.
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