Content Marketing Specialist at Baselane developing customer - focused content to enhance engagement. Collaborating across teams to support growth initiatives in a fintech environment.
About the role
- Content Marketing Associate at BD focusing on content strategy and creation across digital channels. Engaging in patient education and digital marketing for the hernia portfolio.
Responsibilities
- This role brings content strategy to life across digital and omnichannel campaigns that support both branded and unbranded initiatives.
- Hands-on involvement in content creation, website optimization, social media support, and cross-functional execution.
- Draft, edit, and proofread content for websites, social media, email, and campaign assets under the direction of the Sr. Manager, Content Marketing.
- Translate clinical and product information into clear, patient-friendly and action-oriented content aligned to BD brand and compliance standards.
- Manage the social content calendar, create and schedule posts, and monitor comments, questions, and community interactions for HerniaInfo social channels.
- Maintain and update content within CMS platforms (e.g., AEM) following established governance, accessibility, and editorial standards.
- Support execution of integrated campaigns by coordinating timelines, deliverables, and content needs across teams.
Requirements
- Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or related field.
- At least 2 years of experience in content marketing, digital marketing, or related roles.
- Strong writing, editing, and storytelling skills with exceptional attention to detail.
- Curiosity and a learner mindset, motivated to stay at the forefront of content marketing and agency best practices (content formats, channel/platform changes, measurement, and AI-enabled workflows).
- Familiarity with marketing technology tools; ability to build practical, hands-on proficiency to support day-to-day content marketing execution.
- Basic understanding of digital content, SEO, and social media best practices; ability to apply guidance to improve discoverability and performance.
- Highly organized with strong project management fundamentals; able to manage multiple tasks, meet deadlines, and work collaboratively in a matrixed environment.
- Comfortable navigating ambiguity, shifting priorities, and evolving business needs while maintaining quality and compliance.
- Candidate must be able to support Central and/or Eastern Time zone work hours.
Benefits
- Annual Bonus Potential
- Discretionary LTI Bonus Potential
- reimbursement of vehicle use/mileage
- Potential reimbursement of phone use
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
- Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
- Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
Job title
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