Writer for Duke Student Affairs creating high - impact messaging and storytelling for student experiences. Collaborating with diverse community members to communicate effectively across platforms.
About the role
- Digital Content Writer crafting compelling, audience-focused content for Arcadis. Collaboratively enhancing brand awareness and engagement via strategic digital copy.
Responsibilities
- Create engaging content for websites, landing pages, email campaigns, social media, video scripts, and other digital platforms.
- Develop creative ideas and storytelling concepts to enhance brand presence and support campaign objectives.
- Collaborate with Marketing, Campaigns, SEO, and Research teams to understand audience insights and personas, campaign / product details, and market positioning.
- Optimize copy for search engines (SEO) to improve reach and visibility.
- Review and refine digital content based on stakeholder feedback and performance metrics.
- Identify process bottlenecks and recommend solutions to improve workflow efficiency.
- Maintain and update content style guidelines and the team’s knowledge database.
- Keep project trackers, content calendars, and reporting tools accurate and up to date.
- Contribute to internal engagement initiatives and knowledge-sharing sessions.
- Provide administrative support for marketing and content-related activities as needed.
Requirements
- Bachelor’s degree in English, journalism, communications, marketing, or related field preferred
- Minimum 6 years of experience in digital content writing, preferably in an agency, marketing, or professional services environment.
- Strong understanding of digital marketing, SEO, and audience engagement strategies.
- Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style.
- Excellent stakeholder management skills, including strong coordination, organization, and communication abilities.
- Proficiency in Microsoft Office Suite, with working knowledge of SEO tools, website content creation, and managing content across major social media channels
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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