SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- Senior SEO & Website Strategy Analyst enhancing website strategy for Apex Service Partners. Leading SEO initiatives for organic growth and improved site performance across customer journeys.
Responsibilities
- Drive implementation of advanced SEO strategies focused on technical optimization, E.E.A.T. principles, and Core Web Vitals compliance.
- Serve as the primary point of contact for external website and SEO agencies, ensuring accountability, alignment with Apex standards, and delivery of measurable results.
- Oversee A/B and multivariate testing programs to enhance user experience and conversion funnels. Leverage heatmapping and behavioral analytics to inform optimization roadmaps.
- Utilize GA4 and other analytics tools to monitor KPIs, identify trends, and deliver actionable insights to stakeholders.
- Partner with internal teams (SEM, Email, Social, Brand, IT) to ensure cohesive digital strategies and seamless execution across channels.
- Maintain adherence to ADA, TCPA, and privacy regulations while ensuring technical integrity of hosting environments, SSL, and site architecture.
- Stay ahead of SEO and digital trends, including AI-driven content strategies, and proactively recommend enhancements to maintain competitive advantage.
- Ensure local brand websites reflect unique brand identity and community connection while meeting Apex performance standards.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Information Technology, or related field.
- 7-10 years of experience in SEO, website optimization, and conversion strategy, with proven success in managing agency relationships.
- Advanced knowledge of SEO best practices, UX/UI principles, and technical site architecture.
- Familiarity with WordPress/Elementor, HTML, CSS, JavaScript, and Schema.org.
- Strong analytical skills with experience using tools such as (Google Analytics, Search Console, SEMRush, Screaming Frog, Ahrefs, etc.)
- Excellent communication and stakeholder management skills; ability to influence without direct authority.
- Highly organized, able to manage multiple projects in a fast-paced environment.
Benefits
- Professional development
- Hybrid schedule: 4 days in-office, Wednesdays optional remote
- Travel: Approximately 10%
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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