Head of Content & Communications driving content strategy at Napier's AI - powered platform. Creating and managing content across marketing channels to enhance brand positioning and drive pipeline growth.
About the role
- Lead Growth Content Marketing initiatives for Airwallex, a global payments platform. Drive demand generation through effective content strategies and collaboration across teams.
Responsibilities
- Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time.
- Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives.
- Write, edit, and ship high-impact content including:
- SEO pillar pages, cluster articles, and comparison content
- Ebooks, whitepapers, and long-form guides
- One-pagers, solution briefs, and product explainers
- Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.
- Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.
- Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.
- Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.
- Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts.
- Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t.
- Balance short-term growth outcomes with longer-term investments in evergreen content, topical authority, and durable demand.
Requirements
- 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
- A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
- Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
- Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
- A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
- Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
- Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders.
- Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
- Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).
Benefits
- medical, dental, and vision insurance
- a 401(k) plan
- short-term and long-term disability
- basic life insurance
- well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
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