Hybrid Marketing Operations and Analytics Manager

at AirOps

• Job title: Marketing Operations and Analytics Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Python, SQL
• Location requirements: Hybrid, New York City, United States

About the role

• Marketing Operations and Analytics Manager building analytics foundation that drives marketing strategy at B2B SaaS company. Collaborating with finance and engineering for sophisticated analytics models.

Responsibilities

• Build and maintain executive-level dashboards and reporting frameworks that surface leading and lagging indicators such as pipeline velocity, conversion rates by segment, CAC payback periods, and full-funnel attribution
• Translate data into clear insights and recommendations that improve marketing efficiency and go-to-market strategy
• Identify opportunities for operational leverage and efficiency gains across the marketing organization
• Design, build, and own a multi-touch attribution framework across the entire customer journey, from first touch through closed-won revenue, enabling accurate channel ROI analysis and budget optimization
• Collaborate with Strategic Finance to develop sophisticated analytics models including cohort analysis, LTV modeling, and channel incrementality testing to support marketing investment decisions
• Own the marketing technology stack strategy and optimization, working closely with Revenue Operations and GTM Engineering teams to ensure seamless integration, data flow, and system performance across marketing automation, analytics platforms, and lead management tools
• Collaborate with RevOps to refine lead lifecycle definitions, scoring models, and routing logic, providing the marketing perspective on funnel optimization and conversion analysis
• Partner with GTM Engineering on data infrastructure projects, ensuring marketing events and attribution touchpoints are properly instrumented and flowing into the data warehouse
• Build operational excellence within the marketing organization through process documentation, campaign QA frameworks, and continuous improvement initiatives
• Serve as the analytics thought partner to the marketing team, translating data into strategic narratives that drive resource allocation, campaign planning, and channel mix optimization

Requirements

• 5+ years of experience in marketing ops and analytics roles at B2B SaaS companies, with demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly
• Highly analytical with deep fluency in marketing analytics, attribution modeling, and statistical methods; ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights
• Highly proficient with marketing and analytics platforms including HubSpot, GA4, Clay, Zapier, HockeyStack, Looker, Segment, and similar tools, with comfort working directly with data warehouses and BI systems
• Strong track record partnering with RevOps and GTM Engineering teams and working effectively with technical functions while maintaining focus on marketing analytics and insights
• Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams
• Strong communicator, comfortable translating data into insights that influence decision-making across leadership
• Comfortable thriving in fast-paced startup environments, building systems in real time, operating under ambiguity, and defining best practices

Benefits

• Equity in a fast-growing startup
• Competitive benefits package tailored to your location
• Flexible time off policy
• Parental Leave
• A fun-loving and (just a bit) nerdy team that loves to move fast!