Retirement RFP Writer boosting National Life Group’s growth through high - quality proposals and strategic planning. Contributes to client retention and new business acquisition in retirement markets.
About the role
- Conversion Content Writer at AirHelp shaping air travel rights through persuasive content. Focused on optimizing customer journeys across various digital platforms.
Responsibilities
- Craft compelling, high-converting B2C content across multiple channels (landing pages, email, ad copy, SEO blogs, case studies, mobile App etc.) with a laser focus on driving measurable business outcomes.
- Integrate AI into your daily working, in order to to scale ideation, increase speed and quality of output, optimize copy and stay on top of content trends.
- Collaborate with the B2B team to produce compelling copy that will reach millions of users in 35 markets worldwide across multiple channels that creates new partnerships and converts customers.
- Collaborate with marketing, product, and design teams to align messaging with the full customer journey, ensuring every piece of content contributes to acquisition, retention, and revenue.
- Continuously test, optimize, and iterate content using data-driven insights (A/B testing, heatmaps, analytics) to maximize conversion rates and engagement.
- Translate complex product features into crisp, benefit-driven messaging that resonates with target audiences and accelerates decision-making.
- Establish and maintain brand voice consistency while adapting tone and approach to specific funnels, campaigns, and audience segments.
Requirements
- Excellent proficiency in English, both spoken and written.
- You have a proven track record of transforming complex legal, financial, or technical products into simple, benefit-driven messaging that accelerates the customer decision-making process.
- You have a portfolio showing content projects that you drove end-to-end and can tie directly to measurable revenue growth.
- You leverage AI tools to enhance content strategy, accelerate execution, and unlock new creative and analytical capabilities.
- Passion for writing and a drive for excellence.
- You are a self-starter, proactive and an excellent project manager.
Benefits
- Culture of Autonomy: No micromanagement, no politics. Just ambitious builders shaping the future of travel protection.
- Growth Investment: We actively invest in your growth through learning days, tailored development plans, mentorship, internal workshops, and language classes.
- Live well: Enjoy comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
- Flexible Work: enjoy two weeks a year of work-from-anywhere, plus flexible benefits tailored to your lifestyle.
- Stay Connected: From an annual travel allowance to team days and company-wide events, we make sure you feel connected across borders.
- Tech You Need: You’ll get a MacBook and access to top-tier tools from day one, ensuring you can deliver at your best.
- Extra Perk: Get unlimited, free access to AirHelp’s services—because we stand by what we build.
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