Hybrid Principal Business Systems Engineer

at Aircall

• Job title: Principal Business Systems Engineer
• Job type: Full Time
• Experience level: Lead
• Salary: $190,000 - $250,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: JavaScript, Python
• Location requirements: Hybrid, New York City, United States

About the role

• Principal Business Systems Engineer leading strategic initiatives across GTM Engineering at Aircall. Collaborate with key stakeholders to drive business transformation and enhance operational efficiency.

Responsibilities

• Act as a trusted advisor to executive leadership, evangelize your vision of a north-star GTMS architecture and provide strategic insights and recommendations to optimize GTM processes and systems.
• Lead complex, cross-functional initiatives to enhance business capabilities across the entire customer lifecycle from lead generation to revenue recognition.
• Define and implement best practices for business process automation, system integrations, and data governance.
• Collaborate closely with Sales, Marketing, and Customer Success teams to identify opportunities for operational efficiencies and revenue growth.
• Translate high-level business objectives into actionable roadmaps, partnering with technical teams to implement scalable solutions.
• Evaluate Buy Vs Build options with an inclination to build in-house tooling when technically advantageous and cost-effective in the long run.
• Drive the adoption of low-code/no-code solutions (Salesforce Flows, Hubspot Workflows, Zapier, N8N, etc.) to enhance productivity and streamline operations.
• Oversee the design and execution of Salesforce and CPQ configurations, Hubspot configurations, reporting frameworks, and data enrichment strategies.
• Evaluate new technologies and trends, providing recommendations to enhance the GTM tech stack.
• Develop and present business cases for investments in technology and process improvements.
• Mentor and coach junior engineers, fostering a culture of continuous learning and excellence.

Requirements

• 8+ years of experience in a Business Systems role with GTM focus, preferably in a SaaS or high-growth environment.
• 5+ years of experience leading a team of business systems engineers and/or full stack software engineers developing a GTMS tooling ecosystem that integrates core 3rd party CRM tools such as Hubspot and Salesforce with other 3rd party and in-house tooling that together automate workflows for GTM teams.
• Experience with business process modeling, data analysis, and translating complex business needs into technical solutions.
• Expertise in Salesforce CRM, CPQ solutions, and Hubspot CRM .
• Strong technical knowledge of system integrations, API-driven workflows, and low-code automation tools in the GTM space.
• Development experience with Salesforce (APEX), HubSpot (Workflows with Python/JS), declarative automation, and workflow configuration.
• Deep understanding of business processes across Sales, Marketing, and Customer Success.
• Demonstrated ability to lead enterprise-wide projects with a focus on process optimization and efficiency.
• Proven track record in business process re-engineering and cross-functional stakeholder management.
• Strong analytical skills, with experience in creating data-driven reports and dashboards to support business decision-making.
• Excellent communication and leadership skills, with the ability to influence stakeholders at all levels of the organization.
• Experience working in Agile environments and applying project management methodologies such as Scrum or Kanban.

Benefits

• Medical, dental, and vision insurance is 100% covered
• 401k plan with company matching!
• Unlimited PTO — take the time you need to come to work feeling great!
• Wellness, commuter, and childcare reimbursements
• Generous parental leave policy