Marketing Communication Manager at Andris Consulting developing integrated media strategies for OTC brands. Steering campaigns and managing external agencies with a focus on visibility and relevance.
Responsibilities
Development and implementation of integrated media strategies (including print, TV/CTV/ATV, digital, OOH, social media)
Leadership and management of external media and digital agencies, including contract negotiations
Planning and monitoring of all communications measures: analytical, performance-oriented, and target-group focused
Further development and optimization of the brand websites (SEO, UX, content), including reporting & analytics
Responsibility for and creative execution of the social media presence (including Pinterest, Instagram, LinkedIn, YouTube)
Management of digital campaigns (Google Ads, YouTube, SEA, etc.) and continuous conversion optimization
Close collaboration with Brand Management, Data Protection, Sales & Business Development
Requirements
Several years of professional experience in a comparable role — ideally in the healthcare sector or FMCG
Deep understanding of media planning, digital communication, and content marketing
Experience managing complex campaigns and leading agencies
Strong analytical skills, hands-on mentality, and a strategic mindset
Excellent German and English skills (at least C1)
Willingness to travel (conferences, meetings, etc.) and enjoyment of teamwork in a respectful environment
Benefits
Collective agreement framework with attractive social benefits (including holiday pay, Christmas bonus, long-term care insurance)
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