Implementation Analyst leading client implementations for financial institutions at a global fintech leader. Involves training, consulting, and project management for various online banking products.
About the role
- Managing Aché's brand reputation and institutional branding strategies for external communication in the health sector. Developing comprehensive communication plans and engaging with various stakeholders.
Responsibilities
- Act as guardian of the institutional brand and the company's reputation, developing and implementing a brand management plan focused on positioning with key stakeholders (press, employees, and decision-makers within the company's business ecosystem), contributing to the implementation of governance and area policies;
- Balance the needs of institutional branding with opportunities to boost the company's reputation through content produced in partnership with business areas (Prescription, Generics, Biosintética and Over‑the‑Counter Medicines);
- Work in close partnership with internal communications and the company's institutional presence on digital channels to ensure narrative cohesion across different audiences and media;
- Ensure consistency of the brand’s visual and verbal identity across all touchpoints;
- Demonstrate strong ability to coordinate and influence internal teams (Marketing, ESG, Legal and HR, as well as other Communications fronts: internal and digital);
- Perform competitor analyses and benchmark brand positioning;
- Build and maintain relationships with the press and recommend outlets and journalists to strengthen the institution and the company's product brands;
- Create a stakeholder map based on business needs and the territories where the company seeks recognition;
- Establish a network of relationships with target audiences and positioning through primary spokespeople (press, events, awards, etc.);
- Produce or supervise institutional brand content for different channels (speeches, presentations, reports, press releases, videos, and others);
- Track reputation indicators and prepare analytical reports to support strategic decision-making;
- Implement the organization's integrated institutional communications plan;
- Analyze and recommend potential partners and sponsorships that enhance brand perception (events, branded content, media).
Requirements
- Bachelor's degree in Communication (Advertising, Public Relations, Journalism, etc.), Marketing, Business Administration, or related fields;
- Postgraduate degree in related areas;
- Experience in Institutional/Corporate Communications with a focus on external communication in the healthcare sector;
- Excellent command of written Portuguese (grammar and orthography);
- Knowledge of advocacy techniques and engagement with different audiences (press, industry associations, civil society organizations, etc.);
- Knowledge of branding, reputation metrics, share of voice, and media;
- Influencer profile with applied technical knowledge;
- Discipline and strong execution skills;
- Business acumen.
Benefits
- Medical and dental insurance
- Aché and Biosintética medications provided at no cost to you and your direct dependents
- Preventive exams without copayment
- On-site consultations and sample collection*
- Wellhub (formerly Gympass)
- "Estar Bem Aché" is our integrated health program, designed to care for employees’ mental, physical and social, financial, occupational and intellectual well-being, and that of their legal dependents
- Support programs for pregnant and postpartum employees and spouses
- Partnerships and agreements offering scholarships and educational discounts at various institutions
- Profit-Sharing Program (PPR)
- Private pension plan (1:1 match)
- On-site cafeteria and meal allowance
- Transport voucher, parking, or company shuttle*
- Childcare allowance or on-site daycare at the Guarulhos facility
- Early finish on Fridays (Short Friday) exclusive to the Guarulhos site for administrative positions
- Christmas gift
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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