Technology & Digital Director responsible for leading strategic technology initiatives within senior programs in Supply IT. Aimed at enhancing service delivery and improving user experiences.
About the role
- Director of Consumer Engagement at Generac developing omnichannel journeys to enhance consumer engagement. Collaborating across teams to drive business growth and consumer-centric strategies.
Responsibilities
- Create and implement comprehensive omnichannel consumer journeys across the product portfolio that align with business objectives.
- Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
- Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy, including the development of customer journey maps, personas, and touchpoint optimization.
- Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, leads conversions and customer lifetime value.
- Work closely with business lines, product marketing, dealer management, and customer service teams to ensure alignment and effective execution of consumer strategies.
Requirements
- Bachelor's Degree: Marketing, Business Administration, or related field.
- Minimum 8-10 years of experience: Consumer engagement, CRM, lifecycle marketing, or related field, with a proven track record of developing and executing successful consumer-centric omni-channel campaigns leveraging personalization.
- Experience managing direct reports.
- Proven ability to lead cross-functional teams and collaborate with senior leadership.
- Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
- Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders.
- Experience with data analysis tools and ability to apply data-driven insights to drive improve campaign performance.
Benefits
- Equal opportunity employer
- Fast-paced agile work environment
- Work makes a difference in people’s lives
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Managing Director leading agency operations at Pacific International Lines, driving market expansion and ensuring profitability. Involving financial stability, team leadership, and compliance with regulatory standards.
Director GSCM Network & Demand Center managing global supply chain activities at Bachem, an innovation - driven company specializing in peptides and oligonucleotides.
Digital Technology Director shaping digital technology support for US operations at Bachem. Driving project delivery, stable operations, and compliance in the biopharmaceutical industry.
Director of Maintenance responsible for maintenance operations at Hyundai Translead's new facility in Joliet. Leading multi - disciplinary teams and ensuring equipment reliability and safety standards.
Associate Director leading global talent, career, and performance management initiatives at BioNTech. Focused on developing high - potential employees and enhancing organizational success in a multicultural context.
Director AS&T role providing analytical and quality control support for mAb and ADC projects at BioNTech in Shanghai. Engage with partners and ensure regulatory compliance while supporting operational activities.
Director of Real Estate overseeing Trulieve's real estate portfolio strategy across retail and corporate facilities. Responsible for market analysis, lease negotiation, and compliance in a regulated environment.
Senior Director managing execution of clinical trial programs to advance gene therapy. Leading clinical operations, ensuring strategic execution, and mentoring clinical teams across multiple clinical programs.
Associate Director, Clinical Pharmacology at Gilead managing drug development in Virology and Pediatrics therapeutic areas. Leading cross - functional study teams and authoring clinical pharmacology plans.