Marketing Allrounder supporting marketing and social media initiatives at innovative agricultural drone company. Collaborating on creative content and implementing social media strategies.
About the role
- Social Media Specialist at 1Milk2Sugars managing client social media content and strategy. Focusing on creative coordination and performance optimization in a hybrid work environment.
Responsibilities
- Own the development and maintenance of social media content calendars across assigned accounts
- Ensure all content aligns with brand guidelines, tone of voice, and campaign objectives
- Coordinate timelines, approvals, and asset delivery to ensure seamless execution
- Oversee and execute copywriting, caption development, hashtag strategy, and publishing schedules
- Translate high-level strategies into structured, actionable content plans
- Develop creative briefs for shoots, influencer content, and UGC
- Collaborate with internal teams (content, influencer, PR, paid) to ensure cohesive execution across channels
- Stay ahead of social trends, platform updates, and emerging formats to keep content fresh and relevant
- Monitor content performance using social analytics tools
- Track KPIs and identify opportunities for growth and optimization
- Translate performance data into actionable insights to refine future content calendars
- Support monthly reporting with content-specific learnings and recommendations
- Work closely with Coordinators, Designers, and Content Creators to ensure timely and high-quality asset delivery
- Provide feedback on creative to maintain brand consistency and performance standards
- Contribute to internal brainstorms and creative ideation sessions
Requirements
- Bachelor’s degree or certificate in Communications, Marketing, or a related field
- 4–5 years of experience in digital marketing, social media, or agency account management
- Strong understanding of social-first content strategy and influencer integration
- Proficient in Instagram, TikTok, Facebook, and LinkedIn content best practices
- Experience with project management tools and social analytics platforms (e.g. Meta Business Suite, Sprout Social, Google Analytics)
- Fluent in English (French is a strong asset)
Benefits
- Medical, vision, and dental benefits after three months
- Flexible workweek with hybrid options
- Paid break during Christmas
- Premium Calm app subscription and access to Perkopolis
- Work from anywhere after a year for up to 3 weeks
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